Archive of Digital Strategy Archives - Bold And Loud

Building a personality of a CPG brand

on November 17th, 2012 in Blogroll, Digital Strategy by | Comments Off

What you are about to read here goes pretty much for any brand, but consumer packaged goods present a special challenge in social media. Most common question digital strategists face in this arena is – Why would anyone want to be a friend with baby powder (or toothpaste, or dippers…

Continue reading...

Digital Strategy Definition

on April 9th, 2012 in Blogroll, Digital Strategy by | Comments Off

  Digital Strategy is the key platform that defines every aspect of online presence. It is based on research of the company’s offering and analysis of competitive landscape and available channels of communication. Strategy is used to define company’s vision for digital efforts, extract business objectives and inform online initiatives….

Continue reading...